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Builder-brokerage relationships are a two-way street. Builders prefer to sell presales rather than build inventory homes on speculation.

However, even though one of the attractions of a new home to buyers is the ability to participate in the design and select finishes, brokers and agents are not accustomed to selling presales and prefer completed homes to list on their sites and show to buyers.

In the past, these differences in the way builders and brokers work have kept each side from taking advantage of what the other has to offer.

Remember the real objective is helping families buy the best home for them. And with buyer demand for new homes, there’s a lot of business that could be gained. Builders and agents are always looking for more business, by working closer together they will find it.